Senior Manager, Marketing

Department: Leasing & Marketing

Reporting Officer: Executive Director, Asset Management

About Us

A specialised real estate investment and operating company.

8M, founded in 2014, was born out of a passion for the rejuvenation and reintegration of Singapore’s iconic shophouses into the evolving cityscape. Over the past few years the company has seen rapid growth, gaining significant expertise in the shophouse sector, and today we own an impressive portfolio of conservation properties. We continue to diversify our acquisition strategy however investment in conservation property remains at the heart of our business.

Our People

Our greatest asset is our people and we are passionate about nurturing talent to achieve success within our company and the industry. Our team is bold in approach, entrepreneurial in the way we build business, strive to deliver excellence for our partners and for ourselves, and above all, a social bunch. And collectively we work together to realise our corporate purpose; “Breathing life into Singapore’s heritage and beyond“.

Main Duties & Responsibilities:

The Senior Manager, Marketing will support the overall marketing strategy and brand development of the company’s property portfolio, with a focus on mall activation, tenant engagement, and community placemaking. This role balances strategic planning with hands-on execution of A&P initiatives to enhance visibility, drive footfall, and strengthen brand affinity.

Marketing & PR

• Develop and lead integrated marketing strategies to enhance brand positioning and awareness of the company and its property portfolio.
• Collaborate with internal teams to ensure stakeholder alignment of business goals to be achieved with marketing & PR initiatives
• Establish and govern brand standards across all corporate touchpoints ensuring consistency and quality across all produced materials
• Manage external agencies (creative,media and, other partners) to uphold brand excellence and consistent brand identity across all communications channels.
• Oversee the planning, development, and execution of marketing campaigns, including creation and distribution of digital content to drive engagement and visibility.
• Conduct market research and competitor analysis to identify emerging trends, customer insights, and opportunities for brand differentiation.
• Prepare and manage marketing materials and collaterals to support the company’s leasing activities
• Monitor marketing performance metrics to assess effectiveness and guide continuous improvement.

Asset-Specific Marketing & Engagement

• Lead the development of annual A&P calendars and budgets, ensuring alignment with asset positioning and tenant marketing requirements.
• Plan and execute mall-level marketing programmes and promotional campaigns to drive shopper engagement, footfall, and tenant sales performance.
• Collaborate with tenants to co-develop retail promotions, seasonal campaigns, and joint A&P initiatives that strengthen mall visibility and tenant partnerships.
• Curate and manage content for mall directories, social media, digital screens, and other on-site communications to enhance audience engagement.
• Evaluate campaign performance through data analytics, shopper insights, and tenant feedback to optimise future initiatives and ensure measurable ROI.

Events & Community Activation

• Conceptualise and execute community-driven events and experiential activations that align with the company’s vision and enhance the appeal of its properties.
• Implement placemaking initiatives to create vibrant, inclusive, and engaging spaces for the community.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8-12+ years of experience in marketing, branding, PR, or partnerships, preferably in real estate, placemaking, retail, hospitality or lifestyle industries.
• Proven ability to develop and lead marketing strategies from concept to creation that support brand positioning and business level outcomes
• Strong experience in budget ownership, A&P planning, and evaluating marketing ROI.
• Demonstrated leadership in managing teams, agencies, and/or cross-functional stakeholders, with the ability to influence at senior levels
• Strong command of brand strategy, digital ecosystems, and community engagement
• Excellent communication, negotiation, and relationship-building skills across internal and external stakeholders
• Ability to prioritize and manage multiple projects in a fast-paced environment
• Demonstrated experience or involvement in urban development, placemaking, or social impact initiatives